Ashe Vibes Safe Synthetics

It is our responsibility to provide you with safe products. For this reason, we have included a small variety of safe synthetic ingredients to preserve and emulsify three of our water-based products. 

Most of our products are purposefully anhydrous meaning they do not contain water. this allows you to prepare a fresh preparation with each use without the addition of any additional preservatives. Water-based products require the addition of preservatives to inhibit bacterial growth. Any formula that is prepared with a water-base will begin growing unhealthy microbes after approximately 48 hours. We have done our due diligence in providing you safe preservatives that will lengthen the shelf-life of our water-based formulas while still providing you a product that is 98% organic. Take a look at our preservatives:

GSB | Present in Eden's Fruit hair mist & Euphrates facial mist, GSB is approved for certified organic cosmetics by Ecocert and adheres to COSMOS standards. This preservative protects your product from bacteria, yeast and fungi growth. Derived from non-gmo corn, and food grade sodium benzoate. INCI: Gluconolactone (and) Sodium Benzoate

Optiphen | Paraben- and formaldehyde-free, Optiphen protects against mold and bacteria. We use this preservative in our Bounce Back deep conditioner to protect the water aspect of the formula INCI: Phenoxyethanol, Caprylyl Glycol

We also include an emulsifier in our Bounce Back deep conditioner. Emulsifiers chemically bind oil and water together to produce the contemporary conditioners and lotions we are all familiar with. Using an emulsifier transforms oil and aqueous based ingredients into a fluffy, creamy & smooth final product. Without the addition of an emulsifier, oil and water based ingredients would immediately separate which would not allow you to enjoy the feel of a deep conditioner you have come to love. Take a look at our emulsifier: 

btms-50 | This wax is Round Table Certified and is used to gently combine oil-based ingredients with water-based ingredients. free of harmful sulfates, btms emulsifies water and oil so your product transforms into a cream. The wax also adds conditioning properties that keep skin and hair smooth. INCI: Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol

And that's it! just three safe synthetics used in only three our products! these products are still 98% organic and are curated with raw, premium grade materials. The rest of our collection is 100% natural and free of synthetic additives.